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BabyThe Amazon February Baby Sale is On–Here's What to Shop

The Amazon February Baby Sale is On–Here’s What to Shop

There’s no denying the fact that babies are expensive. Even before they’re born, your baby registry can add up fast. From travel systems to baby carriers, these big-ticket items are totally essential but pricey. And don’t even get us started on diapers and wipes! That’s why you can never miss a good sale.

Like the under-the-radar Amazon February Baby Sale! Throughout the month, Amazon is offering impressive discounts on top brands in a wide range of categories from car seats and strollers to diaper bags and toys.

Related: *These* are the products I wish I registered for as a first-time mom

Right now there’s a wide range of products we love that are marked down, but we’re not sure how long they’ll last. Many are marked as “limited time deal” so be sure to strike when the iron is hot if there’s something that catches your eye.

We’ll be sure to update with the hottest buys as we find them, so bookmark this article and check back so you don’t miss anything!

Some not-to-be-missed Amazon February Baby Sale deals include:

Sifting through the deals can get overwhelming. That’s where we can help! We’ve zeroed in on the most highly-rated, Motherly-beloved gear you should check out below.

Amazon February Baby Sale picks under $15

Bumkins Splat MatBumkins Splat Mat



There’s no better bang for the buck than the splat mats from the mess masters at Bumkins. The super affordable fabric mats are not only Amazon’s choice for splat mats, they’ve also racked up nearly 4K 5-star ratings from parents who call it a “savior” and a “must-have.” And while these aren’t as large as the others on this list, they’re durable, easy to clean and machine washable as well.

Was $21.95, now $12

Burt's Bees Baby Diaper OintmentBurt's Bees Baby Diaper Ointment

Burt’s Bees


A highly-rated 100% natural formula that’s made with zinc oxide, sweet almond oil and calendula, this diaper cream is great for both healing and protecting. According to one Amazon reviewer, “This is the only diaper cream I use on my baby’s sensitive skin. A little bit goes a long way! No awful or overwhelming scent. And I’ve already let 2 friends have a tube for their newborns and both friends have said this is the only kind they will buy from now on!”

Baby BananaBaby Banana

Baby Banana


The super popular Baby Banana offers little ones a soothing, nubby surface to chew as well as their first introduction to oral hygiene. The silicone bristles are a satisfying texture for sore gums while the “peels” provide an easy way to grasp. It can also be popped right into the dishwasher!

Was $8.49, now $6.98

mommy's little helper inflatable bath tubmommy's little helper inflatable bath tub

Mommy’s Little Helper


At less than $15, Mommy’s Helper Inflatable Tub knocks it out of the park for value and convenience. The inflatable design is ideal for travel and a favorite among families who only have a shower at home. When inflated, it measures 19.5 x 10 x 7.5 inches which easily nestles into a regular bathtub to provide babies five months and up a roomy place to splash when they’re too big for your typical baby tub and too small for the real deal. There’s an inflatable saddle horn in the center to help keep baby from sliding down which you can deflate when it’s no longer needed. It also features a plug at the bottom for easy draining.

Was $16.99, now $13.29

Burt's Bees Organic Cotton Baby WashclothsBurt's Bees Organic Cotton Baby Washcloths

Burt’s Bees


Smooth on one side, loopy on the other these soft organic washcloths are perfect for baby skin but also make stellar facial cloths for mamas.

Was $6.95, now $5.59




There are lots of snot suckers on the market, but this one is far and away our favorite. It’s an absolute must-have in every parent’s cold-fighting arsenal and the most disgusting thing we’ve ever loved.

Was $17, now $11.59


baby einstein take along musical toybaby einstein take along musical toy

Baby Einstein


This award-winning best-seller is one of the most ubiquitous baby toys ever. (Seriously, my 16-year-old had one!) Granted, it is one of those light-up, musical toys whose batteries never seem to die, but it’s somehow less annoying than its counterparts. (Maybe that’s the secret to its success.) It plays 10 different melodies and has a volume control that we really appreciate.


loveable friends fleece bootiesloveable friends fleece booties

Luvable Friends


While I still stand behind the statement that Zutano booties are the best baby booties on the planet, I have to say these are an impressive half-price dupe. Instead of snaps, they have a powerful piece of velcro that stays put and offers room to grow and according to reviewers, they hold up great through tons of washing.


sassy developmental bumpy ballsassy developmental bumpy ball



With a variety of textures and high-contrast colors, this easy-to-grasp toy is a favorite for tummy time. And it may even keep them entertained long enough for you to eat dinner with two hands.

Was 14.99, now $11.52

nuby ice gel teether toysnuby ice gel teether toys



What teething baby doesn’t love a set of colorful, gum-soothing keys? This affordable set by Nuby is made from BPA-free plastic and can be popped in the fridge to make it extra effective.

Was $5.99, now $4.88

the first years stack up cup toysthe first years stack up cup toys

The First Years


Pound for pound, these may be the best toy on the market. (Yay open-ended play!) Little ones can stack and nest them on their own, or you could engage in a game of peek-a-boo by hiding things underneath. And because they have holes in the bottom, they make great bath and sandbox toys as well.

Was $7.49, now $4.99

Best Amazon February Baby Sale stroller and travel system deals

Chicco Fit4 4-In-1 Convertible Car SeatChicco Fit4 4-In-1 Convertible Car Seat



Easy to install with plenty of room for little ones to grow, the Fit4 4-In-1 Convertible Car Seat from Chicco is the only seat you’ll need from birth to 100 pounds. It also gets high marks (and 4.8 stars!) for being easy to wash and feeling super secure and solid.

Was $379.99, now $284.99

CYBEX Beezy StrollerCYBEX Beezy Stroller



With a near-perfect rating and enthusiastic reviews calling it the “best stroller ever” and “grandma approved,” the Cybex Beezy is a top choice for urban mamas who can’t stop/won’t stop.

Was $399.95, now $279.97

Evenflo Pivot Xplore WagonEvenflo Pivot Xplore Wagon



A top-rated favorite, the Evenflo Pivot Xplore All Terrain Stroller Wagon isn’t just Amazon’s pick for stroller wagon, it also boasts a near perfect 4.8 star rating. Like the Veer, it’s rugged and ready for both urban and off-road adventures. All-terrain wheels that never go flat can conquer everything from wooded trails to packed sand while two generous UPF 50+ canopies offer shade at any angle. (We took it for a real test at the beach and it never once got stuck in the sand, even loaded with kids and towels!) But don’t worry that shade=stuffiness. The design incorporates a ton of breathable mesh which keeps air flowing while keeping harmful rays out. A shareable snack tray with two cup holders and a deep, roomy footwell keep littles happy and comfortable.

Was $399, now $319

Best Amazon February Baby Sale nursery gear deals

Skip Hop Baby SootherSkip Hop Baby Soother

Skip Hop


As adorable as it is functional, the Skip Hop Owl Baby Soother is at once a nightlight, star projector and sound machine that plays both melodies and nature sounds.

Was $45, now $34.99

Angelbliss Bedside Baby BassinetAngelbliss Bedside Baby Bassinet



A bedside sleeper that helps you both get some safe, precious zzzs? Yes please.

Was $189.99, now $144.99

Delta Children babyGap Graham 4-in-1 Convertible Crib with Storage DrawerDelta Children babyGap Graham 4-in-1 Convertible Crib with Storage Drawer

Delta Children babyGap


From crib to toddler bed to a daybed or sofa, this grow-with-me design also features plenty of storage space below.

Was $329.99, now $280.49

A version of this article was originally published on February 8, 2023. It has been updated.

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